Beat Bulletin September 2014

Dear SAMRO Music Creators,

As we celebrate our heritage and 20 years of democracy, let’s not forget what makes us unique as South Africans – our diversity and the rainbow nation of eclectic sounds and talents.

In this heritage month, we speak to multi-talented composer, singer, and actor Amanda Strydom to find out what heritage means for her. We also take a look at the recent Heritage Day performance by Sibongile Khumalo as part of the 2014 Joy of Jazz Festival celebrations.

From 4 – 6 September 2014, SAMRO participated in the Moshito Music Conference & Exhibition. Beat Bulletin reviews some of the topics of discussion from the workshops and shares insights on how to start a record label and publishing company and the legal implications thereof.

Last month, we gave you the first of a series of topics aimed at helping you grow your personal brand. In this issue we look into expanding beyond talent, in order to make your brand more profitable. We also look at some of SA’s biggest music festivals that have become part of our music heritage and also give you an update of events to look out for this spring.

We hope you enjoy this edition of The Beat Bulletin, and look forward to your feedback, thoughts and comments. If you would like to be profiled in our newsletter please email:

Happy spring, enjoy and all the best.

Yours in music,

Tiyani Maluleke

GM Marketing: SAMRO


The month of October is jam-packed with exciting events here are some that you can take part in.


Event: “Timelessness” with Sipho Hotstix Mabuse

Date: 01 October 2014

Venue: Lyric Theatre, Johannesburg

Titled Timelessness, a name coined by Mabuse, the show will tip its hat to the masters, taking fans on musical journey filled with extraordinary, one-of-a-kind, performances.

2014 is a momentous year in Mabuse’s 50-year career immersion in music. Not only is it his golden anniversary of his unwavering commitment and contribution to South African music, it is 30 years ago his now 500 000 copy-selling single “Burn Out” changed the face of shape of Afro-pop and township jive like no other song or artist in pop music history.


Event: Rocking the Daisies

Date: 2-5 October 2014

Venue: Cloof Wine Estate-Cape town

Rocking the Daisies is set to import international acts to perform alongside our very own South African artists. This event has hosted more than seventeen thousand attendees in the past, and this year it won’t be any different.

The event promises to bring attendees a merge of great music interesting food courts, Comedy stage, art exhibitions and many more. The line-up includes the awesome MGMT, Rudimental, Cystal Fighters, The Presets, Bongeziwe Mabandla, Bye Beneco, Beatenberg and many more. Rocking the Daisies is Rocktober!


Event: Breathe Sunshine Engage

Date: 03 October 2014

Venue: The Market Theatre

On Friday 3 October, Jo’burg’s Market Theatre will see a host of local and international music industry heavyweights at Breathe Sunshine Engage (BSEngage), an inspiring one-day music conference.  Aimed at anyone wanting to learn more about the industry, delegates will engage in topical panel discussions and stimulating ‘on-the-couch’ sessions focused on building the industry.

With limited tickets open to the public (R195 each), BSEngage promises to be an intimate, rewarding experience with something for everyone.

It’s rare to get up-close-and-personal with SA’s leading artists, so most of us are excited to hear opinions from Euphonik, HHP, DJ Zinhle, The Parlotones’ Khan Morbee and Black Coffee.


Event: Jesse Clegg

Date: 5 October 2014

Venue: Valley Lodge-Magaliesberg

Jesse is an alternative rock star whose debut album When I wake up – and the 2011 follow up –Life on mars made a 25 year old platinum selling success. He embarked on a seven week tour across the United States and Canada, with 32 shows in 31 cities and has been nominated for 3 South African awards.

Catch him live on stage at the Valley Lodge in Magaliesburg


Event: The Village-The Gathering Trance Party

Date: 12-13 October 2014

Venue: Wildekrans Wine Estate-Bot River region.

This event is a yearly October Opskop and it’s also called the Annual Jol! If you love to dance and enjoy your music, this is the perfect event for you to dance the night away.

Featuring local and international artists the line-up includes Israel born Lior Yosha (aka DJ Josh from Outer Signal), DJ Headrom, Dave Mac, Skitzo and Contra. Israel headliner, Abomination will be leading the charge.


Afrikaans poet, singer and actress Amanda Strydom spoke to SAMRO about what heritage means for her as a musician in South Africa.


Q: Music is a big part of the South African heritage, what do you think makes South African music stand out?

A: I think it’s our uniqueness. In South Africa we have eleven official languages. That on its own makes our music unique and stand out.

Q: What does music and heritage mean for you?

A: I cannot imagine my life without music. Over the years we have inherited a rich treasure chest of music in our country; diverse, enormous and unique. Heritage should be respected and celebrated especially through music, given our diversity.

Q: How would you define or describe your music?

A: I am a poet/singer/actress. I write about ordinary things and issues that affect us all. I am not a commercial musician and I am immensely grateful that I have survived in this industry for 36 years without selling my soul.

Q: What does Heritage Day / Heritage Month mean for you as a musician?

A: I remember performing in the Royal Carré Theatre in Amsterdam a few years ago to celebrate South Africa’s Heritage Day. I shared the stage with Freshly Ground and Tina Schouw.  Nick Rabinowitz was the MC. The theatre was packed to the rafters with expats from all over. It felt like my heart was going to burst with pride when we heard the rapturous applause during and after songs. People were singing along, screaming and cheering. They were cheering for their heritage and we gave it a voice. I will never forget that night. It’s wonderful that we can celebrate our heritage, even in troubled times we find ourselves and comfort in music.

Q: Do you feel that the South African music captures our diverse heritage? 

A: Yes it does. We have such a diverse range of music from all the different cultural groups in our country. I just wish that there was the same support for the arts in our country that sport is given. There are so many struggling, brilliant musicians in our country that just don’t get a break. It’s always a question of a lack of financial support, but we have a lot of talent, and representation.

Q: What are some of the noteworthy changes that you have seen in Afrikaans music in the last 20 years? 

A: It has been quite a journey. I love the original musicians, the poets who weave this beautiful language with music that touches the heart. There is a huge commercial side to Afrikaans music, but I prefer the musicians who chose the road less travelled. Afrikaans music took a turn for the better when musicians like Anton Goosen, David Kramer, Koos Kombuis, Johannes Kerkorrel, Karen Zoid, Valiant Swart, Fokkof Polisiekar and the likes started rocking in a language people thought was not possible to rock in. They also shed light on injustices. The same goes for our great poet/songwriters like the late Koos du Plessis, Gert Vlok Nel, Chris Torr, Coenie de Villiers, Lize Beekman and countless others. There is much more to Afrikaans music than “sakkie-sakkie” and “doef-doef” music!

Q: Twenty years from now, what would you like so see in South African music?

A: In 20 years’ time, God willing, I will be 78. I hope that when I switch the radio on I will still hear original South African music. I hope that our musicians will still be breaking new ground and playing their music on world stages.  I would like to see respect and support for musicians, songwriters, singers from our government. Music will never die. Musicians, singers, songwriters who die, live on through the music they created. That is our beautiful musical heritage.


The annual Standard Bank Joy of Jazz Festival has established itself as South Africa’s premier Jazz event drawing musical talent from across the globe. This year’s line-up featured international musical greats such as Dianne Reeves, Billy Ocean, Ann Call


The annual Standard Bank Joy of Jazz Festival has established itself as South Africa’s premier Jazz event drawing musical talent from across the globe.  This year’s line-up featured international musical greats such as Dianne Reeves, Billy Ocean, Ann Callaway Hampton and Dwele to name just few.

As always, there was a generous supply of our own home grown talent. This included South African jazz legends Jonas Gwangwa and Sibongile Khumalo.   Running from September 20 to 27, the festival set the scene for a fitting tribute to mark Khumalo’s birthday which coincides with Heritage Day on September 24. Khumalo celebrated the occasion with a special onetime only performance on September 20 at the Teatro at Montecasino.  Joining her on stage were Sipho Mabuse, Kabomo Vilakazi and Mimi Mthenjwa.

Over her illustrious career Khumalo has earned the honour of being called South Africa’s First Lady of Song.  Trained in a range of musical styles including opera, musical theatre and jazz, Sibongile has carved a niche for herself both locally and abroad.  She has effortlessly infused African influences with classical Western styles to create the unique signature sound that she has become so well known for.

Khumalo’s long list of achievements includes having been requested to perform at Nelson Mandela’s inauguration as well as his 75th birthday celebration at the royal Albert Hall. She has been bestowed the honour of leading performances of both the South African and New Zealand national anthems at the 1995 Rugby World Cup  in New Zealand.

She has penned a number of albums starting with her debut release Ancient Evenings. This was followed by the SAMA award winning Quest and Live at the Market Theatre as well as her latest release, the self-titled Sibongile Khumalo. Khumalo is a consummate musician who not only performs but is also a prolific songwriter, producer and valued SAMRO member


Gone are the days of musicians making lots of money only to lose it all in a short period. Today, with knowledge and a passion for expansion beyond talent, there are ways in which musicians can sustain or revive a fading career


Billionaires’ club 

Dr Dre is one of the interesting success stories of “beyond talent”. He is one of two billionaires in  the hip hop music industry. Dre hasn’t released an album in more than 10 years, and 10 years ago was nowhere on the list of top earners in music, until the launch of ‘Beats By Dre’ – a headphone company he co-founded, and which was subsequently bought by Apple for $3, 2 billion.  The headphones rode on the popularity of his street credibility as a rapper from the early 90s and reputation as a producer.

“Any musician should know that talent is a gift that should be enhanced with skill and knowledge in order to make a success of it in the music business,” says Velile Sithole, managing director of Native Rhythms, a company that specialises in music production, event and artist management.

“While not all musicians are trained in the business of music, it is still important to acquire business knowledge to make it in this industry, not forgetting that the possibility of becoming a one-hit wonder and being forgotten is always there…”

For a successful career in music, Sithole advises that musicians get knowledge and develop business strategies to make sure that music translates into a successful business.


In South Africa, Kabelo Mabalane, former member of Kwaito group TKZEE, has continued to stay relevant and make money from television shows despite having been away from the studio for some time. After Mabalane released his album Bouga Love (2004) he was signed on by Reebok becoming the first South African to have a shoe line named after him.

When DJ Sbu’s music was topping charts in 2010, Audi made him their brand ambassador, sponsoring him with the then top-of-the-range Audi TT roadster. The “off-the-music” trend has grown and today musicians easily make more money from endorsements than from album sales and live performances combined.

At just 20 years of age, Canadian pop superstar, Justin Bieber, entered the business world as a venture capitalist and technology investor. Bieber made his first start-up investment in 2009 putting millions of dollars in Stamped, Spotify, and game-for-good company SoJo Studios.

Today he makes money from promoting products as simple as toothbrushes and luxury products such as perfume.


Sithole advises that from the onset musicians should think of themselves as potential brands if they are going to pursue a successful career in the entertainment business.

To get to play in the big league, musicians must explore ways in which they can make their talent profitable. South Africa has made great strides in music synchronising – where music is used in films, TV shows, games and or adverts.

There are a number of companies that specialise in identifying music to use for films, TV shows, and games. Publishing companies also play a significant role in identifying synchronising opportunities.

Tips to help you go beyond talent: 

 Stay up-to-date with business trends and information. Knowledge will sustain your career. Know what’s going on in the world around you.

 Position yourself as a brand, identify you target market, and brand or rebrand to attract your target market.

 Identify ways in which your brand can expand into other areas of business.

 Draw up a business strategy outlining how will reach your goals.

 You don’t have to be Dr Dre, but you can identify your unique offering and market it well.

 It’s what you can do beyond talent that will set you apart.

 Don’t be a one-hit wonder; expand, explore, make mistakes, get up and try all over again, and never give up!


There are those among us who have spent a lifetime striving for musical excellence. They are individuals who have relentlessly pushed the boundaries and earned a place for themselves in South African music lore.

Every year the Wawela Music Awards honours beloved and respected South African musicians and SAMRO members with 3 Special Awards.

We invite you to nominate yourself or the person you believe deserves one of the Special Award titles, based on their career and lifelong contribution to music as a SAMRO member.

So who are we looking for? You or the individual you wish to nominate must have been a creative driving force within the music industry. Naturally, we’re looking for someone who has consistently delivered great music over the course of their career. An individual who is regarded as a fundamental musical and cultural influence in the South African music industry and a leading figure in the promotion of South African music.


Below are the Special Awards categories, including the criteria for each one:


The recipient of this award must be a composer who has carried the country’s musical flag, breaking down the borders and promoting SA’s rich and diverse music genres in territories outside SA. The recipient will also have needed to reach other territorial achievements, such as chart positions, major touring activity and/or sales of particular stature, music recognition awards or other attributed accolades.



The recipient of this award must be a composer or author, whose catalogue of works has not only consistently grown, but has also been active and an inspiration to the industry over a considerable period of years. His or her works must be regarded as a significant body of great compositions and whose catalogue not only delivers consistent returns but whose works are highly respected and revered.



The recipient of this award needs to have been a creative driving force within the music industry for more than 20 years, be a fundamental musical and cultural influence within the development and success of the South African music industry and be a leading figure in the promotion of South African music on the world stage. The recipient may also be a pioneer of giving ‘back to the community’, demonstrating mentorship initiatives that they drive by serving the music community or being involved in youth development of music in the country. The recipient will also have shown a consistent delivery of great music within the country, a broad presence in South Africa and have a significant catalogue of excellent works.

Please submit your name or the name of the person you wish to nominate in each of the above stipulated categories, as well as a brief profile, 3 pictures and motivation letter, detailing why your nomination is deserving of this prestigious award.

So join us!

Let’s celebrate a lifetime spent in the service of music. Submit your nominations to before 24 October 2014 and let’s take SA music beyond once more!

For clarity or further information please contact:

Refilwe Moloisane: Tel: 011 712 8505 or

Wawela Music Awards



Twitter: @WawelaMusic


The annual Moshito Music Conference & Exhibition has become one of the most relevant platforms for robust debates and networking for those in the music industry.


Moshito plays a critical role in linking emerging artists with corporate industry giants and seeks to create a platform where music meets business and business creates opportunities for musicians.

One of the highlights from Moshito 2014 held recently at the SABC in Auckland Park, Johannesburg was the workshop: Starting your own record label or publishing company and the legal implications.

The workshop was facilitated by music supervisor and publicist Martin Myers alongside a panel comprising of publisher Arnold Mabunda, record label owner Velile Sithole, financial advisor Milton Lutrin, and record label owner Tshepo Nzimande.

Myers addressed concerns about the negative impact of the digital consumption of music through free downloads. “Instead of worrying about the impact of the digital consumption of music, look into how you can explore this avenue of music consumption to expand reach and further market music,” he said.

The panellists shared pearls of wisdom and lessons they learned that led to the success of their businesses.


Milton Lutrin: Funding, setting up and starting up  

•Find innovative ways to raise capital.  Passion and positioning will help you raise capital, so take your passion to funders, and show that you can produce results.

•Compile a business plan and implement in line with your business plan.

•Register a company:  you can choose between a sole trader or (Pty) Ltd, as CIPC no longer registers closed corporations.

•Have a Memorandum of Understanding between yourself and the musician.

•Register with the relevant statutory entities including SARS, SAMRO and other relevant institutions.


Velile Sithole: Calculated risks pay off 

•You must have a passion and a vision; your passion will sustain you.

•You can start a record label company with just three people.

•Regulate the business relationship by signing agreements prior to doing work.

•The cheapest is to start as a sole trader and then expand.

•Invest time in managing musicians as brands in their entirety, and not just the music.


Tshepo Nzimande: Thinking of a master plan

•Have a business plan to attract serious investment.

•Understand the role of each person in the company and make sure each delivers.

•Network and build relationships with industry players, publishers and relevant industry influencers, because you need the support of other experts to expand your musicians’ reach.

•Always go the extra mile.


Arnold Mabunda – The brain game – publishing 

•One of your roles as a publisher is to protect and register musical works with SAMRO and other copyright administration organisations so that your artists can earn royalty income based on how often their music is used.

•Be aware of what’s happening in the industry, and stay on top of your game.

•Approach every relationship with the view of establishing a long term relationship.

•Sign short-term agreements and renegotiate at the end of each term, preferably three years, and not longer.

•As a start-up, identify areas where you can partner with more established companies and sign agreements.

•Explore ways in which your musicians can expand beyond talent, to become more profitable.

• Diversify – do not put all your eggs in one basket.

For more on how to register musical works, visit and 

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