The Arts & Culture Trust (ACT) and Concerts SA, under the auspices of the SAMRO Foundation, present Marketing in the Arts Master Classes. The free two-day master classes for musicians, managers, promoters and music venue owners will be hosted in Johannesburg, Durban and Cape Town by Concerts SA and the Arts and Culture Trust (ACT).

The aim is to provide participants with marketing and entrepreneurial skills and knowledge. It will cover both theoretical and practical tools of marketing and give participants a broad overview of marketing in the arts with a focus on music as well as offer practical suggestions on advancing their careers, organisations, music venues or bands. Each class will include panel discussions with leading marketing practitioners in the music industry operating in the respective cities.

“The master classes are intended to build on the successful marketing workshops presented in December 2013 and form part of a planned series of workshops by Concerts SA. We are pleased once again to partner with ACT in presenting them in the three main urban centres of South Africa. This skills-building initiative is an extension of Concerts SA’s work which broadly aims to support development of the live music sector. A key focus for the project is to create regular, sustainable live music performance platforms, and the proactive engagement of musicians and venues to build audiences is essential in this quest to build stable and active live music circuits,” says Nailla Dollie, Project Manager of Concerts SA.

The master classes are part of the ACT Building Blocks Programme, which aims to increase the capacity and sustainability of South African arts and culture organisations, practitioners and artists. “Through the Building Blocks Programme, ACT contributes to and strengthens local organisations through cultural planning, technical assistance, master classes and other developmental efforts and we are pleased to once again partner with Concerts SA to contribute to the development and capacity building of the music industry,” says Pieter Jacobs, Chief Executive Officer of ACT.

The master classes are free of charge and will take place on the following dates:

Cape Town – Friday 19 September to Saturday 20 September

Johannesburg – Friday 26 September to Saturday 27 September

Durban – Friday 03 October to Saturday 04 October

Participants will be required to attend both full days of the class, complete an assignment and will receive a certificate once all requirements have been met. Space is limited for each master class; interested and eligible practitioners are encouraged to submit their applications by no later than 11 August 2014.

For more information contact Karabo Legoabe on 011 712 8410 or send an e-mail to







The Arts & Culture Trust (ACT) is South Africa’s premier independent arts funding and development agency. The primary aim of ACT is to increase the amount of funding available for arts and culture initiatives, and to apply these funds to innovative, sustainable projects that make a meaningful contribution to society. Through structured funding programmes, ACT provides support for all expressions of arts and culture, including literature, music, visual art, theatre and dance, and the support extends to festivals, community arts initiatives, arts management, arts education and arts administration. To receive updates follow ACT on Twitter at!/actorgza or like the Trust’s Facebook page at



Concerts SA is a joint South African/Norwegian initiative housed under the auspices of the Stakeholder Hub within the SAMRO Foundation; it receives financial, administrative and technical support from the Norwegian Ministry of Foreign Affairs, the SAMRO Foundation and Rikskonsertene. The project aims to support live music in South Africa by finding and implementing ways to create regular, sustainable performance platforms. It also aims to develop an interest in and appreciation of live music by showcasing music performances and conducting workshops at schools.

To receive updates follow Concerts SA on Twitter at or like our Facebook page at



SAMRO Foundation aims to promote the national arts through sponsorships of various kinds, and to encourage excellence in the arts through education, facilitation of economic participation in the creative economy, influencing cultural and arts policies by means of research and advocacy as well as promoting living cultural heritage. The Foundation houses the largest archive of South African art music, as well as some 80 000 contemporary music scores. For more information, please visit To receive updates follow SAMRO Foundation on Twitter at or like our Facebook page at