This year for the first time, the Loeries, Africa and the Middle East’s biggest brand communication awards, have included Music Videos as a category. 

What are the Loeries? 

The Loeries recognise creative excellence and innovation at any point at which a brand touches a consumer. Music videos are now integral parts of the communication of the brand message of musicians, which is why this new award category was launched.

Who can enter the Music Video category? 

This new award is an opportunity for musicians and creative directors and producers to showcase their music videos and highlight how their production enhances the recording artist’s brand. Entries to the category must have aired commercially ahead of the awards, and should demonstrate quality of execution, originality, and relevance to the market and the artist’s brand. 

For more information on criteria and entry fees, visit www. 

*note that T’s and C’s apply.


In an exciting new move of city and month, this year, Loeries® Creative Week™ Durban will take place from the 10 – 16 August at the Durban ICC and along the Durban beachfront.

Durban, known for its all-year-round warm climate and concentration of amenities is ideal to host Creative Week. The convenience of location and affordability will make it easier for agencies based in Johannesburg and Cape Town to attend. While the Durban ICC offers increased seating and is also close to the beachfront. View the Creative Week™ programme here.

Key Loeries dates: 

The entry deadline has been extended to 31 May 2015

Ticket and accommodation sales are open 

The DStv Seminar of Creativity will take place on Friday 14 August

The awards ceremonies will take place on Saturday 15 and Sunday 16 August

Major Partners of the Loeries 2015 

Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), EThekwini Municipality – Durban Tourism, DStv Media Sales, and Gearhouse South Africa

Category Partners

Adams & Adams, ADreach, Continental Outdoor Media, Film & Publication Board, Google, Independent Media, Mobile Marketing Association, Standard Bank, The Times, Unilever South Africa, Woolworths, and YFM

Additional Partners and Official Suppliers

AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, Bioscope Films, BEE Online, Brand Council SA, Clive Stewart Photography, Egg Films, First Source, Funk Productions, Gallo Images, Graphica, Grid Worldwide, Hertz, Hetzner, King James II, Media Film Service, Multiprint Litho, Newsclip, Paygate, Rocketseed, South African Airways, Tiekie Barnard Consultancy, Tsogo Sun, Vega School of Brand Leadership.

Official Media Partners, Between 10 & 5,, Brandwork Nigeria, Design Times, Film & Event Media,, Music in Africa, The Redzone.